GRIFFIN GONZALES is a storyteller in Detroit. Not of fleeting trends or empty words, but of memory, of feeling, of the things that shape us. He believes the best stories aren’t written—they’re unearthed, drawn out from the bones of a place, the weight of a moment, the hum of something timeless. They live in the creases of a well-worn jacket, in the glow of a fire against winter’s quiet, in the golden blur of a bike ride through the heat of a Michigan summer.
He was raised in the North, where the land is vast and the values are steady—where work is done with care, where beauty is found in the simple and the true. That stays with him. But so does the yearning for something more—the pull toward craftsmanship, legacy, and the pursuit of what lasts. He moves between worlds, between grit and grace, between industry and artistry, between the high and the low, giving language to what so many feel but cannot name.
The stories he tells are crafted with the same intent as the life he builds: to be deeply felt, to be undeniably real, and to stand the test of time.
Clients Ralph Lauren, Aurora Shoe Co., Tailored Brands, Shinola, F1 Miami Grand Prix, Madewell
Bylines GQ, National Geographic, RL Magazine, BuzzFeed
Services Strategic Communications, Public Relations, Copywriting, Content Strategy, Campaign Messaging, Editorial
Contact griffzales at gmail dot com / @griffzales
CV and portfolio available upon request.
Recent Work
How Aurora Shoe Company Crafts Its Perfectly Medieval-Looking Clogs – GQ – February 2025