Griffin Gonzales

I partner with companies and institutions to help them speak with clarity. Campaign messaging. Brand positioning. Executive voice. Cultural storytelling. Media relations. I shape the narrative and carry it through.

My background spans heritage brands and mission-driven organizations navigating reinvention. I’ve led global messaging inside Ralph Lauren’s $4B men’s business, championed American manufacturing at Shinola, translated sustainability into story at Rothy’s, built inclusive commerce platforms at BuzzFeed, and supported public initiatives in partnership with the New York State Department of Veterans’ Services and historic preservation efforts in Detroit.

I’m drawn to brands with history, institutions with responsibility, ideas with consequence.

griffzales at gmail dot com