Griffin Gonzales

I advise leadership teams on brand, communications, and partnership strategy. My work spans positioning, campaign architecture, executive voice, and cross-functional brand initiatives to build messaging systems that align product, marketing, and media. I serve as a fractional strategic partner to teams navigating growth, reinvention, high-volume launch cycles, or heightened visibility.

Experience includes leading global messaging strategy within Ralph Lauren’s $4B men’s business, developing positioning frameworks around American manufacturing at Shinola, and directing six-figure media integrations at Rothy’s. I’ve also supported public initiatives in partnership with the New York Department of Veterans’ Services and historic preservation efforts in Detroit.

Available for select fractional and advisory engagements.

griffzales at gmail dot com