Griffin Gonzales

My work sits at the intersection of brand strategy, communications, and culture, partnering with leadership teams to clarify positioning, strengthen narrative, and align brand, product, and marketing around a shared vision.

Prior experience includes leading global messaging for Ralph Lauren's $4B men's business, developing positioning frameworks around American manufacturing at Shinola, and cementing Aurora Shoe Co.'s cult status within the global menswear canon. I’ve also supported public initiatives with the New York State Department of Veterans' Services and historic preservation efforts in Detroit.

Currently, I serve as Senior Brand Strategy Manager at Tailored Brands, helping steer one of North America's largest menswear portfolios.

griffzales at gmail dot com