GRIFFIN GONZALES is a freelance writer, brand consultant, and publicist compelled by symbols of American identity and their relationship to national values. Through his work, he aims to drive the cultural proliferation of heritage brands, American-made labels, craftspeople, and historic places. His career has brought him to iconic names including Ralph Lauren, Shinola, and Madewell. He holds a Bachelor of Arts in American Culture from the University of Michigan and proudly lives in Detroit.

CONTACT griffzales at gmail dot com

SPECIALTIES
Editorial, Content Strategy, Commerce Writing, Copywriting, Brand Voice, Public Relations, Social Media, Product Naming, SEO, Consumer Personas, Seasonal Marketing, Brand Campaigns, Scriptwriting, Video Concepts, Visual Merchandising 

RECENT WORK

Men’s Winter Coats - National Geographic - Fall 2024

Victory Lap - RL Magazine - Fall 2024

The Elegance Effect - RL Magazine - Summer 2024

The Shirt Shop - Polo Ralph Lauren - Spring 2024

The Keys - Polo Ralph Lauren - Spring 2024

Formalwear - Purple Label - Pre-Spring 2024

Winter Alpine - Polo Ralph Lauren - Winter 2023

Boss Tweed - RL Magazine - Fall 2023

Polo Originals - Polo Ralph Lauren - Fall 2023

Polo x Element Skateboards - Summer 2023

Brand Spot - Shinola - Summer 2023

Polo Originals - Polo Ralph Lauren - Spring 2023