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MEN’S LINE
I first joined Rothy’s as a freelance copywriter to hone the voice of their newly launched men’s business. I transitioned into a full-time brand marketing role shortly after.
I wore many hats during my time at Rothy’s, including copywriter, social strategist and brand manager. My chief role focused on partnering with Rothy’s design and merchandising teams to craft compelling product and brand stories to drive awareness across channels.
A few things I’m most proud of: Launching @rothysmens on Instagram; building consumer personas alongside the insights team and executive leadership; and leading a full 360° campaign for the launch of The Monty—a shoe I named and wrote a manifesto about, inspired by Montgomery Street in San Francisco (the home of Rothy’s HQ).
PARTNERS: C. Hull & D. Segal
ROTHY’S
Like most menswear staples, the drawing board started with Steve McQueen. The goal? Create a post-pandemic, all-purpose shoe that could be worn with everything from a suit to shorts. Our discerning customer was driven by value and a desire to look sharp as hell while making better choices for the planet. Like all Rothy’s products, the Monty is 3D-knit from recycled plastic bottles, resulting in zero excess waste.
EASY TO WEAR,
HARD TO DEFINE
R
COMMERCE WRITING
I’ve written over 400 posts for the BuzzFeed Shopping vertical, a service-oriented platform to bring the best, most viral products on the internet to our readers in a fun, engaging voice.
My work has garnered millions of organic views and generates significant affiliate revenue each month, spanning categories like home, men’s fashion, pets, and more. I’ve also written branded content for names like Urban Outfitters, Glossier, Nordstorm, Amazon, and Wayfair.
I have experience using major affiliate platforms including Skimlinks, Commission Junction, Amazon, and more.
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