I identified four menswear hobbyists with an online presence and gifted them each a pair of Aurora’s shoes. As a company built on quality, Aurora was keen on creating conversation that was sincere. Each of the four guys we reached out to were already familiar with the company and excited to receive a pair (without any obligation to post content). Standing behind the incredible reputation Aurora has built for itself, we continue to be humbled by the guys’ genuine enthusiasm for the brand on and offline.