PURPLE LABEL - SEASONAL CAMPAIGNS
In my role at Ralph Lauren, I was responsible for global messaging for Purple Label seasonal campaigns and presentations. From drafting press releases for a show at Pitti Uomo to crafting best-in-class digital experiences, I translated Purple Label’s incredible Italian craftsmanship into seasonal stories that cemented its place among luxury brands, particularly during a cultural moment of “quiet luxury” and “stealth wealth.”
PARTNER: J. Kang
RALPH LAUREN
Purple Label’s signature silhouettes, offered in a range of season-less fabrications for our discerning consumers across climates.
PrE-FALL 2024
Ralph Lauren’s passion for the automobile inspired this collection, outfitted in supple leathers and heavyweight fabrications.
FALL 2023
Embracing the valiant spirit of an expat journalist, modern utility blends with Western flair to reflect a wardrobe well-traveled in this collection.
PRE-FALL 2023
