HERITAGE ICONS
This concept delivery is refreshed once per quarter to keep Polo’s iconic menswear silhouettes top-of-mind for our consumers and the culture. I worked with concept design to author global messaging for these campaigns, each an opportunity to flex Polo’s signature voice and partner with channel owners to bring the story to life.
PARTNER: A. Larose
POLO RALPH LAUREN
EMPIRE STATE
FALL 2024
An ode to the city that gave Ralph Lauren his start. Launching alongside a larger brand campaign, this Heritage Icons celebrates the vibrant, sometimes unexpected mix of color, pattern, and texture that Polo pioneered.
All of my work at Ralph Lauren was globally syndicated across 20+ regions and nine languages. This required frequent, diligent collaboration with international partners to best translate Ralph Lauren’s incredible heritage in every corner of the world.
AMERICAN IN PARIS
SPRING 2024
Inspired by a young American living abroad, this delivery coincided with a global brand campaign leading up to the 2024 Olympics in Paris, as the company would again be the official outfitter of Team USA.
FULL EXPERIENCE
