BRIEF: Create a best-in-class digital experience dedicated to Polo Ralph Lauren’s seasonal linen offerings.

Grounded in six key silhouettes, this category shop educates the consumer about the variable use cases for linen in their wardrobe. From product details to visual styling cues, this experience is capped off with a style guide on RL Mag delving even further into the easy, breezy world of lightweight linen.

PARTNER: A. Larose

+64% AOV
+83% AUR 
+77bps conversion

FULL EXPERIENCE