POLO ORIGINALS - GLOBAL BRAND CAMPAIGNS
BRIEF: Amid mounting competition from upstart menswear brands, reintroduce Polo Ralph Lauren as the original destination for authentic American menswear rooted in tailoring, quality fabrications, and timeless style.
Partnering with global marketing and Ralph Lauren’s editorial adviser, Jay Fielden, I helped craft these global campaigns across Polo’s digital channels, working with my design partner to best translate the storytelling that was developed for a limited-edition print magalogue and in-store collateral.
PARTNER: A. Larose
EDITOR: J. Fielden
POLO RALPH LAUREN
REGATTA
SPRING 2023
Shot on location at the International Yacht Restoration School in Newport, this iteration of Polo Originals paid tribute to the America’s Cup regattas of the past. We sought to tell a story equating the skill and craftsmanship of boatbuilding with the enduring quality of Polo Ralph Lauren icons.
+77% total visit
+72% demand participation
+22% AOV
+35% AUR
GOODWOOD
FAll 2023
Automotive racing and British tailoring have long inspired the Polo look, and for this round of Polo Originals, Ralph Lauren decided to revisit the place where you can find both in their authentic form: The historic Goodwood Motor Circuit on England’s South Coast.
+950% total visits
+42% AOV
