PURPLE LABEL - FORMALWEAR
SPRING 2024
BRIEF: Create a landing page destination that solidifies Purple Label as the premier name in formalwear and occasion dressing, offering education to consumers while also being leveraged as an in-store selling tool.
I partnered with content marketing, global brand marketing, and store leadership to develop a best-in-class digital experience dedicated to Purple Label formalwear. From highlighting iconic tuxedo jacket silhouettes to showcasing the breadth of accouterments available under the Label, this experience celebrates the best of Ralph Lauren luxury.
PARTNER: J. KANG
FULL EXPERIENCE
RALPH LAUREN
Explore Purple Label’s signature tailoring, the definitive standard for global luxury, and complementary accessories for a lifetime of sophisticated occasion dressing.
FORMALWEAR
The pinnacle of formalwear, hand-tailored in Italy with fabrications selected by Mr. Lauren himself, crafted by the world’s finest mills.
TUXEDOS
Handmade in Italy, crafted with the same attention to detail as Purple Label tuxedos, offered in a range of fabrications.
DINNER JACKETS
An opportunity to educate the consumer about the versatility of a dinner jacket in a wardrobe, positioning it as a worthy wardrobe investment piece.
STYLE GUIDE
Purple Label’s fine accessories, the finishing touches to every look, are designed and crafted to the highest standards of luxury craftsmanship.
ACCOUTREMENTs
Hand-measured, -crafted, and -tailored to your personal specifications. Our customizable Made to Measure offerings blend your personal style and fit with Ralph Lauren’s timeless aesthetic, exclusively at Ralph Lauren stores.
