BRIEF: Celebrate Shinola’s decade in Detroit by reintroducing the story that started it all—and pave the way for the next decade.

Partnering with executive creative leadership, I helped concept a 60-second brand spot that I also authored, as well as wrote an ad in the New York Times and a keepsake booklet that was included with all 1,000 original Runwell watch re-releases sold in honor of the company’s anniversary.

PARTNER: M. Potter