PEWABIC COLLABORATION
FALL 2022
Pewabic Pottery, located on the near east side of Detroit, is one of the foremost (and longest continuously operating) potteries in America. It came to prominence during the arts and crafts movement at the turn of the 20th century, and is known the world over for its trademark tiles and iridescent glazes.
Shinola partnered with Pewabic to repurpose excess clay into beautiful watch dials for a limited-edition collaboration. I had the good fortune of telling this story across all brand channels, but I am most proud of this long-form article I wrote for Our Stories, Shinola’s editorial outlet of which I helped launch.
PARTNER: M. Potter
SHINOLA
The Pewabic x Shinola Runwell
From the Runwell Collection. Detroit-based Pewabic Pottery unites with Shinola to create this one-of-a-kind piece of Detroit's heart and history, featuring a Pewabic stoneware dial and a lightly tumbled stainless steel case.